One of the longest serving and dominant player in the country’s telecommunications sector, Africell, remains un-matched as far as Corporate Social Responsibility and benevolence to its customers are concerned.
The GSM company under the watch of its Managing Director Shadi Al-Gerjawi is structured to handily respond to Government programs as they relate to protection of women and girls (‘’Hand Off our Girls Campaign’’) the Free Quality Education Program, Security, Health, promotion of local stars /artists and the development of sports etc.
The Africell Managing Director’s support in Sierra Leone knows no boundary all sectors in the country’s developmental trajectory have got a feel of Africell’s benevolence in one way or the other.
The company has efficiently relied on local strategy, expertly and human resource to develop communication around promotions, branding and other CSR projects.
Their use of Sierra Leonean culture to disseminate messages around promotions and brandings has been very much spectacular and second to none in the sector.
This has definitely translated into direct and indirect jobs as well as taxes for Sierra Leone and Sierra Leoneans.
Their direct partnership in the entertainment industry has produced several brand ambassadors in the struggling Sierra Leonean music industry.
These several brand ambassadors have been able to improve on their career to further support their families and loved ones.
Their contribution to sports is also outstanding; they are said to have rescued the country’s premier league and also signed a number of MOU’s with local clubs to participate in the league.
The above has made the company one of the largest in terms of customer base.
Ordinary Sierra Leoneans have identified themselves with the company to the point that their rivals are identified with the rich and the opulent class and while it is identified with the poor and the grassroots who undoubtedly make up the huge chunk in terms of customer base.
Their promotions and cost for products and services has also taken a grassroots approach to the extent that they are very much affordable and accessible to many.
The company has remained sustainable both in terms of management and strategy, and this explains why their CSR and benevolence cannot be compared with any in the country.
The company has undoubtedly earned a central place in the minds of Sierra Leoneans for un-equivocally providing equal services for Sierra Leoneans of all ages, religions and occupation.
Sierra Leoneans since the introduction of Africell through different promotions have turned into millionaires.
The company’s marketing and Corporate Strategy team is always filled with vigor to develop promotions that will improve the lives of Sierra Leoneans and contribute to the development aspirations of Government.
Their recently introduced Africell Money is just staggering as subscribers are guaranteed of a 100 % and 200% bonus whenever they subscribe daily and on Wednesday using the service.
Their recent partnership with the West African Examinations Council (WAEC) in terms of providing a platform for registration for WAEC private examinations and also result checking, has not only eased the long queues associated with registering for such examinations but has also made the transactions cashless hugely contributing to government’s financial inclusion drive.
This huge and sustainable strategy has been made possible through the steady and highly result-oriented leadership of the Managing Director Shadi Al-Gerjawi He and his Management team had put a lot of work on satisfying customer needs and the Government’s development drive, leaving the results to speak for themselves.
Amidst a very tight challenging and tax disciplined economy, they have been able to keep their prices for different products stable as well as hugely complying with government demands.