Chief Marketing Officer, Orange Sierra Leone, Alimatou Mbaye, has commended the move by Big Sister Sierra Leone Sister for choosing Orange as a partner.
‘’We are more delighted than them because we take pride in empowering youths, especially “young women.’’
The Orange Chief Marketing Officer was speaking at the official launching of the Big Sister Reality TV Show at the Bintumani Conference Hall in Freetown past Friday.
Big Sister season 2 is a woman empowerment reality TV show initiated by Sierra Leone female celebrity, Zainab Sheriff.
Women from different Western African countries will be kept in a house for 7 weeks and the winner through votes will win $50,000.
Orange Sierra Leone has a tremendous record of providing support towards the empowerment of women. Their CSR has gone beyond borders to extend to health and sanitation, education, innovation and technology etc.